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Initiatives > txt4health

Txt4health is a mobile health information service designed to help people understand their risk for type 2 diabetes and become more informed about the steps they can take to lead healthy lives. This innovative public health initiative offers participants a new way to take actions towards a healthier life. The 14-week text-based program encourages participants to engage with and manage their health, helps them assess their type 2 diabetes risk level, sets individualized goals for increased activity and weight loss, and provides connec­tions to local health care providers and existing wellness and diabetes prevention resources already available.

Individuals enroll in the program by texting “HEALTH” to 300400 using their mobile phones. To set up their personal profile, each participant is asked brief questions that assess their risk for type 2 diabetes. Based on their text responses, individuals receive SMS text messages each week with timely, relevant information to help them improve and manage their health and connect with the best possible resources for their needs. These resources may include phone numbers to find a local health care provider, a website with information on diabetes prevention or healthy eating habits, a local health screening event, or a discount at a local pharmacy or grocery chain.

The txt4health program is made possible through a public-private initiative that includes the American Diabetes Association (ADA), Centers for Disease Control and Prevention (CDC), the Office of the National Coordinator for Health Information Technology (ONC), Voxiva, and the three Beacon Communities that are piloting this program: Crescent City (New Orleans), Southeast Michigan and Greater Cincinnati.  Blue Cross and Blue Shield of Louisiana is txt4health’s local founding sponsor.    
Blue Cross and Blue Shield of Louisiana (BCBSLA) is one of several organizations working to support the txt4health program. BCBSLA’s support is part of their company’s longtime commitment to the health and wellbeing of all Louisianans. Other organizations include:

  • Digital FX, a Baton Rouge-based production studio
  • Muromedia, LLC, a New Orleans media company
  • Rouses Supermarkets
  • Spears Consulting Group, New Orleans based Marketing & Event Production Firm
  • Voxiva, the health technology company that developed Text4Baby
  • Walmart


The following organizations serve on the txt4health Community Advisory Board. They have provided invaluable support throughout the planning and implementation phases of the campaign and will greatly support grassroots outreach and promotions. 

  • 504Health Network
  • American Diabetes Association (local chapter)
  • Blue Cross and Blue Shield of Louisiana
  • Chronic Disease Prevention & Control Unit, Office of Public Health
  • Communities of Color Network
  • Dianna Beasley
  • Language Access Coalition LSUHSC School of Public Health
  • McFarland Institute (affiliate of Baptist Community Ministries)
  • Neighborhood Partnership Network
  • Novo Nordisk
  • Ochsner Health System
  • Southeast LA Diabetes Educators
  • Vietnamese American Young Leaders Association of New Orleans (VAYLA-NO)
  • Walmart 


This campaign is part of a broad effort to leverage mobile health technology to help individuals better manage their health.

For more information, follow txt4healthnola on Facebook and Twitter.